Campaign 1 #FarakPadtaHai

(We can make a difference)

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How do we convince the indifferent youth of India to consider ride-sharing as a movement to save the environment? 

In a country where personal success takes importance over environmental problems, we created a platform and campaigns on it that made people believe that not all is lost, and we can make a change through actively using ride sharing on Ola, India’s largest cab company. 

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My role in the process was to come up with the platform thought, articulation and did a few films on the platform, along with a team of 4. Below are a couple of them.

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Friendships Day - Telling stories of friendship that may spark when you share a cab.

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Indian Independence Day - Turning the back seat of an Ola Share into a platform to share things that really matter to India.

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Campaign 2: Rentals by Ola

A cab service that stays with you through the day.

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How do we convince people to pay a premium for renting a full day cab? 

Ola wanted to increase the revenue share of its full-day rental category, and we found answer in creating culture-defining work. We captured the new busy weekend lifestyle of the youth, where they've gone from having lazy Sundays to meaningful weekends, filled with activities and chores.

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We tied up with actor Sumit Vyas to create a cool persona who gets a lot done in a day. 

We then created some print, outdoor and digital work that talked to the youth in the language they speak to, when their parents aren’t watching. 

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Print and outdoors.

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