This brief was a part of the No Format workshop conducted by TBWA\Worldwide.

My art partner and Design Director, Geet Rathi and I, spent a few midnights churning this idea out and had the time of our lives doing it. To much of our surprise, the idea stood third in the workshop, accompanied with a good ol standing ovation from everyone in the room, and after nights of work, we took a couple of days to let it set in.