The Manliest Pregnancy Test
How do we turn a pregnancy test into the world’s first kit to self detect testicular cancer?
CLIENT
Indian Cancer Society
COMPANY
TBWA\India
ROLE
Concept, Copy, Testicles
And the influencers went crazy with it!
Fun Fact
I came across the insight while browsing tumblr at 2:45 AM.
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“An immediate bullet to the head with a category reframe”
Parixit Bhattacharya
CCO, TBWA\ India