Pay With Kindness
What if we turned people’s love for discounts into earning good karma?
CLIENT
Standard Chartered Bank
COMPANY
TBWA\India
ROLE
Concept, Copy, Good Karma.
And the influencers went crazy with it!
Fun Fact
One drunken night I went out to have food and ended up helping the restaurant close. In turn, they gave me a 50% discount. That’s when the idea was conceived.
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“I’d do it!”
Chris Garbutt
Ex CCO, TBWA\ Worldwide.