The 2020 sweetner
How do we get a bunch of pandemic bored creatives to think of killer ideas?
CLIENT
TBWA\Mumbai
COMPANY
TBWA\India
ROLE
Concept, Copy, Leader Of The Rebel Alliance
TBWA\India CCO, Parixit, asked me to write a mailer, inviting the creative teams to send their best ideas in a competition called 2020 sweetener, at the end of 2020. I decided to play around a bit.
And the influencers went crazy with it!
Fun Fact
I won this contest.
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“The best piece of copy I’ve seen this year”
Parixit Bhattacharya
CCO, TBWA\ India