The Humble Pie Awards
What if we use reverse psychology to change turning vegan into something meat eaters can’t dare to achieve and give each of them the ‘humble pie award’ - A certificate of loss
CLIENT
FIAPO
COMPANY
TBWA\India
ROLE
Copy, Ideas, State Approved Vegetarian
And the influencers went crazy with it!
Fun Fact
The idea came to us at 12AM. The meeting was at 8AM, the next day. We managed to put this all together.
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Anyone can do it, if a Vegan can.
Roshan Shah
Meat eater, soon to be a vegan since 2018.